Ford - 2008MY

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Contents

7 2008MY Vehicle Line EDGE Marketing Strategy and Mix Recommendations Marketing Strategy Key Points The Ford Edge continues to infuse energy into the Ford brand through its bold design and flexibility sporty handling and energetic performance The Edge will appeal to customers seeking a capable vehicle with package flexibility that does not sacrifice style and performance Great new features for 2008MY including a Limited series SYNC hands free communications amp 20 wheels Key Selling Points Bold Design bold chrome grill dual exhaust and sporty confident stance Standard 17 and available 18 20 Wheels with eye catching designs Textured aluminum amp chrome accents contrast seat stitching on available leather trimmed s ...